Napa Valley Mustard Celebration

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  • LIST YOUR EVENT
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  • EVENT PHOTOS
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    • ST. HELENA STAR
    • NAPA VALLEY TIMES
    • NBC LOS ANGELES
    • WINE COUNTRY THIS WEEK
    • Mercury News
    • PRESS DEMOCRAT
    • Napa Valley Register
    • WINE COUNTRY THIS MONTH
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CALL FOR ENTRY

COULD YOU BE OUR NEXT OFFICIAL ARTIST?

Here is your opportunity to take part in the 3-month event
that is growing like a mustard plant in the garden of our artistic hearts!

OFFICIAL POSTER - 2026 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2025 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2024 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2023 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2022 NAPA VALLEY MUSTARD CELEBRATION


SUBMISSION DEADLINES:

8/31/26: DUE DATE FOR ENTRY
Full-color preliminary concept (approx. 16" x 12") 
OR finished piece (22"x 30" or 30" x 40")


9/2/26: Selected finalists will be invited to submit full-sized paintings on
30" x 40" canvas or 22" x 30" watercolor paper

9/30/26: Full-sized images must be submitted in person to the Jessel Gallery
​
​
10/5/26: WINNER ANNOUNCED!
Selected by a jury including Bill LaLiberte, Janis Adams,
Jessel Miller and Thomas Bougetz. 



ENTRY FEE: $30 first submission, $10 each subsequent submission

Submission must be your original painting in a traditional art medium (oil, acrylic, watercolor, pastel, colored pencil)
No photography. No AI. 
SUBMITTING ARTISTS MUST BE NAPA COUNTY RESIDENTS
PHOTOGRAPHERS! Photo-Finale's Annual Juried Exhibition will be accepting applications later this year. Full details will be available on the Photo Finale website.
WHY ENTER?
As the winning artist, your image will be on all NVMC products, and you will be the star of many events from January - March. 
​
WINNER BENEFITS:
    • 50% of the sale price of the original artwork
    • 20% of poster sale revenue during the 3-month event
    • Featured artist demonstrations on Jessel Gallery's Opening Weekend (February) and Demonstration Weekend (March)
    • A starring role in premier events throughout the valley
    • Showcasing several additional works in our 3-month gallery exhibition at the Jessel Gallery

RUNNERS-UP EXHIBITION
Even if your piece isn’t chosen as the official poster, selected works will be featured in a gallery show next year. Final paintings for this show must be delivered ready to hang by Friday, December 27, 2026.
2027 THEME: Capturing The Beauty of Napa Valley during Mustard Season
This year’s vision celebrates universal appeal — a piece that captures the beauty of Napa Valley during mustard season and resonates with anyone, anywhere.
​
Think of a painting that would feel at home on any wall and shine on every NVMC product.

​Contact Jessel Miller by email or call: 707-287-3342  or 707-257-2350​ if you have any questions. 
SUBMISSIONS, ENTRY FEE, RIGHTS & COMPENSATION AGREEMENT

Submission must be your original painting in a traditional art medium (oil, acrylic, watercolor, pastel, colored pencil, etc.). No photography. No AI.

PRELIMINARY SUBMISSION
AUGUST 31, 2026

​SUBMISSION ART WORK
  • Must be vertical (portrait orientation).
  • Your submission may be a 12" x 16" version of the final painting, but the concept must be fully developed and finished. 
  • IF YOU ARE SELECTED as a finalist for the poster or the show, you must submit a finished full-sized piece in person to Jessel Gallery by OCTOBER 1, 2026 (See details below).
​
HOW TO SUBMIT
You can complete the form at right, or send your full color sketch, study, or final painting to [email protected]
​

Please include the size and title of your submitted pieces.
FINALISTS SELECTED
SEPTEMBER 2, 2026

Selected finalists will be invited to submit their final full-sized paintings for jury consideration. Paintings must be:
  • 30"x 40" canvas
  • 22" x 30" watercolor paper
FINAL PAINTINGS SUBMITTED
SEPTEMBER 30, 2026

Final paintings must be submitted in person to Jessel Gallery 
WINNER ANNOUNCED
OCTOBER 5, 2026

The featured artist for the 2027 Napa Valley Mustard Celebration will be chosen by a jury that includes Bill LaLiberte, Janis Adams, Jessel Miller and Thomas Bougetz.
ENTRY FEE
​
There is a required entry fee of $30 for the first submission and $10 for each subsequent submission.

​Please download print the form below and include it with your cash or check payment.
2027 NVMC Entry Form & Agreement
File Size: 429 kb
File Type: pdf
Download File

​Payment is due via Venmo, cash or check made out to the Napa Valley Mustard Celebration, 1019 Atlas Peak Road, Napa, CA, 94559

​Venmo @jessel-miller (Last 4: 3342)
Jessel Miller Venmo link for entry payment
RIGHTS & COMPENSATION AGREEMENT

By submitting artwork to the Napa Valley Mustard Celebration Poster Competition, the Artist grants NVMC the non-exclusive right to reproduce the submitted image for marketing, promotional, archival, and event-related purposes, including posters, printed materials, digital media, social media, and branded promotional items.
​

COMPENSATION TERMS
• The Artist will receive 50% of the sale price of the original artwork.
• The Artist will receive 20% of all poster prints sold by NVMC.
• The Artist acknowledges that no payment, royalty, or usage fee will be provided for the use of the image on branded vendor products, merchandise, or promotional items created for or associated with NVMC.
• The Artist agrees that NVMC may use the image without additional usage fees for any promotional or branded materials related to the celebration.
BY SUBMITTING AN ENTRY
By submitting an entry, the Artist confirms that all information provided is accurate and agrees to the terms listed above.
 SUBMIT ARTWORK
Please fill out the form below and press SUBMIT. (* Denotes a required field)
​
ENTRY FEE
  • Cash or check made out to Napa Valley Mustard Celebration (1019 Atlas Peak Rd, Napa, CA 94559)
  • Venmo @jessel-miller (last 4: 3342) or scan the QR code below. Please type "POSTER" into Venmo's What's this for? ​field

SUBMIT VIA EMAIL:
You may also email 
your full color sketch, study or the final painting to [email protected]
​​

Please include the size and title of your submitted pieces.
Use this QR code or or click for the Venmo link.
Please type "POSTER" into Venmo's What's this for? ​field
Jessel Miller Venmo link for entry payment

    YOUR INFORMATION
    YOU MUST BE A NAPA COUNTY RESIDENT TO ENTER

    ENTRY FEE
    There is a required entry fee of $30 for the first submission and $10 for each subsequent submission. Entries will not be considered until fee is received.
    IF YOU ARE SENDING PAYMENT TO THE GALLERY Please print out THIS PDF and include it with your payment.

    RIGHTS & COMPENSATION AGREEMENT
    By submitting artwork to the Napa Valley Mustard Celebration Poster Competition, the Artist grants NVMC the non-exclusive right to reproduce the submitted image for marketing, promotional, archival, and event-related purposes, including posters, printed materials, digital media, social media, and branded promotional items.
    ​

    Compensation Terms
    • The Artist will receive 50% of the sale price of the original artwork.
    • The Artist will receive 20% of all poster prints sold by NVMC.
    • The Artist acknowledges that no payment, royalty, or usage fee will be provided for the use of the image on branded vendor products, merchandise, or promotional items created for or associated with NVMC.
    • The Artist agrees that NVMC may use the image without additional usage fees for any promotional or branded materials related to the celebration.



    UPLOAD YOUR ARTWORK!
    Max file size 2 MB

    Max file size: 20MB

    Max file size: 20MB
Submit
MUSTARD CELEBRATION ART SHOW AT JESSEL GALLERY

Even if you are not chosen as the NVMC official artist, Jessel Miller's goal is to give artists the opportunity to be featured in Jessel Gallery's January - March art show.  Jessel will select the pieces for this show from all the work submitted and will contact you directly.

TO PARTICIPATE IN THE ART SHOW:
You must submit a final piece larger than the sketch of your submitted concept. 
Suggested Final artwork dimensions must be vertical (portrait orientation)
  • 30"x 40" canvas
  • 22" x 30" watercolor paper​
​
​Pieces must be delivered to the Jessel Gallery by SATURDAY, DECEMBER 26, 2026 READY TO HANG.​
​

"I can see a whole room filled with really inventive ideas and concepts. There are wonderful ideas racing through my mind, and I know all of you are capable of creating a story with your brushstrokes!" Jessel Miller
Napa Valley Mustard NVMC logo
© Napa Valley Mustard Celebration | ALL RIGHTS RESERVED
For more information, or to join NVMC as a vendor or sponsor, please email or call 707-287-3342  or 707-257-2350​

LIST YOUR EVENT (​Password protected. Email [email protected] for password)