Napa Valley Mustard Celebration

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    • NAPA VALLEY TIMES
    • NBC LOS ANGELES
    • WINE COUNTRY THIS WEEK
    • Mercury News
    • PRESS DEMOCRAT
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    • WINE COUNTRY THIS MONTH
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CALL FOR ENTRY

COULD YOU BE OUR NEXT OFFICIAL ARTIST?

Here is your opportunity to take part in the 3-month event
that is growing like a mustard plant in the garden of our artistic hearts!

OFFICIAL POSTER - 2025 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2024 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2023 NAPA VALLEY MUSTARD CELEBRATION

OFFICIAL POSTER - 2022 NAPA VALLEY MUSTARD CELEBRATION


SUBMISSION DEADLINES:

​9/30/25: Full-color preliminary concept due

10/1/25: 10 finalists will be invited to submit full-sized paintings on
30" x 40" canvas or 22" x 30" watercolor paper

10/31/25: Final full-sized images must be submitted in person to the Jessel Gallery
​

WINNER ANNOUNCED NOVEMBER 1, 2025
Selected by a Jury including Bill LaLiberte, Julie Eppich, Janis Adams,
Jessel Miller and Thomas Bougetz. 



ENTRY FEE: $30 first submission, $10 each subsequent submission

Submission must be your original painting in a traditional art medium (oil, acrylic, watercolor, pastel, colored pencil)
No photography. No AI. 
SUBMITTING ARTISTS MUST BE NAPA COUNTY RESIDENTS
PHOTOGRAPHERS! Photo-Finale's Annual Juried Exhibition will be accepting applications beginning 9/30/25
WHY ENTER?
As the winning artist, your image will be on all NVMC products, and you will be the star of many events from January - March. 
​
WINNER BENEFITS:
    • 50% of the sale price of the original artwork
    • 20% of poster sale revenue during the 3-month event
    • Featured artist demonstrations on Jessel Gallery's Opening Weekend (February) and Demonstration Weekend (March)
    • A starring role in premier events throughout the valley including the Mustard Finale Event at Copia the last weekend in March.
    • Showcasing several additional works in our 3-month gallery exhibition at the Jessel Gallery

FINALIST BENEFITS:
If you are NOT the winning artist, you may still be featured in Jessel Gallery's Mustard Celebration Art Show. See details below.
​

All finalist artists will get a 20% booth discount at the Mustard Finale at Copia AND 20% of the sale of their image
2026 THEME: Celebrate the Heart of the Mustard Season
For the official image of the 2026 Napa Valley Mustard Celebration, we’re looking for artwork that beautifully
reflects the magic of mustard season in the valley—vivid fields, golden blossoms, and the essence of renewal,
unique concept that are universally appealing. Humor, grace and a one of a kind vision are all welcome.​

​Contact Jessel Miller by email or call: 707-287-3342  or 707-257-2350​ if you have any questions. 
SUBMISSIONS & ENTRY FEE

Submission must be your original painting in a traditional art medium (oil, acrylic, watercolor, pastel, colored pencil). No photography. No AI.

PRELIMINARY SUBMISSION
SEPTEMBER 30, 2025

​SUBMISSION ART WORK
  • Must be vertical (portrait orientation).
  • Your submission may be a 12" x16" version of the final painting, but the concept must be fully developed and finished. 
  • IF YOU ARE SELECTED for the poster or the show, you must  submit a final full-sized piece in person to Jessel Gallery by OCTOBER 31, 2025 (See details below).
​
HOW TO SUBMIT
You can complete the form at right, or send your full color sketch, study or the final painting to [email protected]
​

Please include the size and title of your submitted pieces.
10 FINALISTS SELECTED
​OCTOBER 1, 2025

Ten finalists will be invited to submit their final full-sized paintings for jury consideration. Paintings must be:
  • 30"x 40" canvas
  • 22" x 30" watercolor paper
FINAL PAINTINGS SUBMITTED
OCTOBER 31, 2025

Final paintings must be submitted in person to Jessel Gallery 
WINNER ANNOUNCED
NOVEMBER 1, 2025

The featured artist for the 2026 Napa Valley Mustard Celebration will be chosen by a jury that includes Bill LaLiberte, Julie Eppich, Janis Adams, Jessel Miller and Thomas Bougetz.
ENTRY FEE
​
There is a required entry fee of $30 for the first submission and $10 for each subsequent submission.

​Please print the form below and include it with your cash or check payment.
2026 NVMC Application Form
File Size: 95 kb
File Type: pdf
Download File

​Payment is due via Venmo, cash or check made out to the Napa Valley Mustard Celebration, 1019 Atlas Peak Road, Napa, CA, 94559

​Venmo @jessel-miller (Last 4: 3342)
Jessel Miller Venmo link for entry payment
 SUMBIT ARTWORK
Please fill out the form below and press SUBMIT. (* Denotes a required field)
​
ENTRY FEE
  • Cash or check made out to Napa Valley Mustard Celebration (1019 Atlas Peak Rd, Napa, CA 94559)
  • Venmo @jessel-miller (last 4: 3342) or scan the QR code below. Please type "POSTER" into Venmo's What's this for? ​field

SUBMIT VIA EMAIL:
You may also email 
your full color sketch, study or the final painting to [email protected]
​​

Please include the size and title of your submitted pieces.
Use this QR code or or click for the Venmo link.
Please type "POSTER" into Venmo's What's this for? ​field
Jessel Miller Venmo link for entry payment
    YOUR INFORMATION
    YOU MUST BE A NAPA COUNTY RESIDENT TO ENTER

    ENTRY FEE
    There is a required entry fee of $30 for the first submission and $10 for each subsequent submission.
    IF YOU ARE SENDING PAYMENT TO THE GALLERY Please print out THIS PDF and include it with your payment.

    UPLOAD YOUR ARTWORK!
    Max file size 2 MB

    Max file size: 20MB

    Max file size: 20MB
Submit
MUSTARD CELEBRATION ART SHOW AT JESSEL GALLERY

Even if you are not chosen as the NVMC official artist, Jessel Miller's goal is to give artists the opportunity to be featured in Jessel Gallery's January - March art show.  Jessel will select the pieces for this show from all the work submitted and will contact you directly.

TO PARTICIPATE IN THE ART SHOW:
You must submit a final piece larger than the sketch of your submitted concept. 
Suggested Final artwork dimensions must be vertical (portrait orientation)
  • 30"x 40" canvas
  • 22" x 30" watercolor paper​
​
​Pieces must be delivered to the Jessel Gallery by FRIDAY, DECEMBER 26, 2025 READY TO HANG.​
​

"I can see a whole room filled with really inventive ideas and concepts. There are wonderful ideas racing through my mind, and I know all of you are capable of creating a story with your brushstrokes!" Jessel Miller
Napa Valley Mustard NVMC logo
© Napa Valley Mustard Celebration | ALL RIGHTS RESERVED
For more information, or to join NVMC as a vendor or sponsor, please email or call 707-287-3342  or 707-257-2350​

LIST YOUR EVENT (​Password protected. Email [email protected] for password)