Napa Valley Mustard Celebration

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  • HOME
  • EVENTS CALENDAR
  • SHOP
    • PRINTS & PRODUCTS
    • BEER, WINE & SPIRITS
    • FOOD & HOME GOODS
  • LIST YOUR EVENT
  • BECOME A SPONSOR
  • ABOUT
  • EVENT PHOTOS
  • PRESS
    • ST. HELENA STAR
    • NAPA VALLEY TIMES
    • NBC LOS ANGELES
    • WINE COUNTRY THIS WEEK
    • Mercury News
    • PRESS DEMOCRAT
    • Napa Valley Register
    • WINE COUNTRY THIS MONTH
    • Napa Valley Features
    • Napa Valley Register
    • Napa Valley Register - FEB 2023
    • Napa Life - JAN 2023
    • Napa Valley Register - JAN 2023
    • Napa Valley Register
    • StHelena.com
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    • NAPA LIFE
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SCENES FROM THE SEASON

JOIN US ON INSTAGRAM
@napavalleymustardcelebration #nvmc2026

JESSEL GALLERY'S ARTIST DEMONSTRATION DAY | MARCH 2026 
Picture
Jessel Gallery's Artist Demonstration & Vendor Day - March 7, 2026
An artist painting at a table
An artist painting at a table
a woman behind a tabletop full of candy bars for sale
An artist painting at a table
a woman standing next to a working artist
An artist painting at a table
An artist painting at a table
two women behind a tabl;e
a vendor behind  atable
people looking around an art gallery
An artist painting at a table
An artist painting at a table
two women creating floral bouquets
An artist painting at a table
An artist painting at a table
An artist working at a table
a man in a hat placing a bottle of liquor on a table
a woman standing in front of displayed artwork
Photography © 
ST. HELENA MUSTARD CELEBRATION | FEBRUARY 2026 
St. Helena hosted their official NVMC event at the St. Helena Welcome Center.  Nearly 200 people attended the celebration with treats from Roman Holiday Gelato and Sam’s General Store. Roman Holiday Gelato brought sweet treats like a Mango Mustard sorbet which had a hint of spicy mustard, and Carmel Honey Mustard Gelato. Sam’s General Store brought tasty pastries as well as a cold brew with turmeric cold foam! They also had a visit from the St. Helena Star.
 
Check out St. Helena's Instagram for more fun images from the celebration!
Photography © 
2026 NVMC KICK-OFF AT SILVERADO RESORT | FEBRUARY 2026
THANK YOU to the Silverado Resort for Hosting the Kick Off of the 2026 Napa Valley Mustard Celebration. It was a huge SOLD OUT successful event and a brilliant start to the upcoming events this year!
Two women behind a long banquet table displaying 2025 official Napa Valley Mustard Celebration merchandise for purchase
The Jessel Gallery Team. Left to right Heather Hamilton, Jessel Miller (founder of the NVMC) and Nouria Harris.
A group of women standing behind a table covered with products for sale
a table covered with merchandise
one beautifully-laid table full of appetizers and event food
a huge round charcuterie platter chock full
A group of five people standing behind a table covered with products for sale
a group of people standing behind a table selling wine
two people standing behind a booth advertising spirits
a group of people standing behind a table selling wine
A group of people standing behind a table covered with products for sale
two people standing in front of a banner
Photography © 
JESSEL GALLERY EVENT | FEBRUARY 2026
Two women behind a long banquet table displaying 2025 official Napa Valley Mustard Celebration merchandise for purchase
2026 NVMC Official Artist Paul Youngman demonstrating his craft at Jessel Gallery
man painting at an easel
man painting at an easel
woman sitting at a table with wine bottles
woman sitting at a table with Vintage Sweet Shoppe merch
man standing at a table with Napa Nuts merch
man standing at a table with Napa Valley Distillery spirits
man standing at a table with wine bottles
Photography © 

Channel: From Pacifica With Love

The Sheep in New Pastures
Auction Winners, please send us shots of your sheep at home!

An
Sheep by John Roos

ABC10 Mustard Season Article

Altered photo by John Comisky that featured a bottle of Bougetz Wine's NVMC red wine pouring mustard flower petals against a vineyard background
John Comisky, Starting Mustard
TAKE A PEEK AT 2025
ARTIST DEMONSTRATION DAYS AT JESSEL GALLERY
​MARCH 2025
artist working as a desk surrounded by watercolor palettes and paintings
An artist at a desk displaying her work and  painting stones
Artist at a table demonstrating painting
Basketmaker at a table demonstrating how to weave baskets and holding one up
Photographer at a table displaying her work
Jewelry maker at a table displaying her work and making earrings
Artist at a table demonstrating painting
Photography © Jessel Miller
ATLAS PEAK ROAD - FEBRUARY 2025
Two women behind a long banquet table displaying 2025 official Napa Valley Mustard Celebration merchandise for purchase
Silverado Resort Event with Gay and Diane
Artist Paul Youngman standing in front his paintings on the wall
Artists Diane Pope and Beverly Wilson standing in front their paintings on the wall
Artist painting on an easel at a table
Photography © 
YOUNTVILLE MUSTARD CELEBRATION - JANUARY 2025
Long banquet table displaying 2025 official Napa Valley Mustard Celebration merchandise for purchase
Prints and products featuring the 2025 Official Image, Napa Valley Mustard Magic by Jessel Miller
long banquet table displaying 2025 official Napa Valley Mustard Celebration merchandise for purchase
Napa Nuts owner at a table with product samples and merchandise to buy
Closeup of Napa Nuts packaged products
Bougetz Wines on display for purchase
Three jars of mustard stacked
A charcuterie board fills an entire tabletop with fruits, meats, cheese, dips, and breads
Crowd of people at an event
Crowd of people at an event
Photography © 
PHOTOGRAPHY
Bougetz NVMC red wine bottle against a weathered fence
Jessel Miller - Inside Out
Bougetz NVMC red wine bottle against a yellow steel post fence
Jessel Miller - Follow the Yellow Steel Posts
Picture
Diane Pope Mustard and Madness ! Snow on the hills!
woman in a coat standing in a mustard field
Director of the Napa Valley Mustard Celebration Jessel Miller
Photo by Gary Miller
Artist painting a landscape outdoors
Photo of a Napa farm with a dormant vineyard in the foreground
Mustard flowers in between dormant grape wines with a mountain in the background
Old white barn in a vineyard
Dormant vineyard covered with mustard flowers
Stork in front of mustard fields
PAINTINGS
Painting of a mustard jar in front of the 2025 official NVMC painting
Laurie Gage's Homage to Jessel Miller's Napa Valley Mustard Magic
painting of dormant grape vines with mustard below
Daniel Mundy Early Mustard Oil
Napa farmhouse and barn down a country road flanked by mustard fields
Colorful hillside landscape
Colorful watercolor of a Napa barn tucked against a hillside
Jessel Miller Watercolor
Colorful Napa vineyard landscape
Jessel Miller Acrylic
Red barn the the background a foreground filled with a mustard field in bloom
Diane Pope Watercolor
Napa hot air balloon floating low over a mustard-covered vineyard
Jessel Miller            Napa Valley Icon     
Composite photo of hot air balloons and vineyards
John Comisky, Mustard and Balloons 5
Composite photo of hot air balloon/wine bottles  floating over a vineyard
John Comisky, Shafer in the Golden Hour with Balloons
To celebrate the season, Bougetz Cellars has released the limited-run 2018 Mustard Celebration Red Wine.
With a special-edition label by 2023 NVMC artist Beverly Wilson, this wine looks as good as it tastes.

Join in the fun by tagging your own Bougetz NVMC label in the wild using
#getbougetz
Green "photo finale" ball cap hung on rusty grape trellis
Bougetz wine bottle lying on top of mustard plants
Bougetz wine bottle tucked in a statue's arm

AT LAST - SOMETHING WORTH CATCHING
​Joy West

Sometimes it’s hard to catch a break.  In the past several years Napa Valley has had its shares of catching fires and, as part of a world-wide pandemic of catching COVID in all of its forms. 

​Then, and not a minute too soon, along comes something definitely worth catching.

Mustard, that yellow diminutive flower that graces our vineyards and hills and even yards is back again this time of year with all the happiness and innocence and joy inherent in it.

Who wouldn’t want to catch hold of those feelings in the waking stretches of what seems like a way too long winter’s hibernation?

Jessel Miller was ignited in the best of ways with the news that the historic Napa Valley Mustard Festival was being  refurbished and rebranded into an event with as much heart as ever but smaller and more befitting a bruised world—and a community—finding its footing in the midst of change.  She began envisioning a cause for celebration, an event well worth Instilling a sense of normalcy and renewal, a haven of replenishment for families, couples,  children, and friends.

And to know Jessel is to know that her enthusiasm for the panoramic views of these happy little flowers, for the rich heritage of celebrating their arrival, and for the joy of having something GOOD to celebrate is contagious.  Dozens of artists and crafts makers have caught her excitement, producing colorful, vibrant pieces on canvases and paper large and small, in wall weavings and beads meticulously strung together to form bedazzling jewelry,  in fabric dyed one-of-a-kind wearables, and in hand-crafted basketry.  Photographers have caught her optimism, submitting lively and intense and leisurely photographs that prove there are so many different, lovely, exhilarating ways to view the world and a simple little yellow flower or the golden sea they form when combined.
 
But wait.  There's more.  Because Jessel is one of those "the more, the merrier" modern day Pied Pipers.  She contacted Bougetz Winery right in back of her.  Now Bougetz will feature a red wine labeled with this year's Mustard Celebration painting.  Delicious pouring and tasting are promised by Bougetz.
 
And what is a mustard celebration without…mustard? In jars.  Six different delectable types with that rich, merry label on each one
 
The result is a beautiful, uplifting eye candy party, The Napa Valley Mustard Celebration.  Check out the specials and events all throughout the valley from January through March. When little else seems to be these days, this is something well worth catching.

A infographic talking about the color yellow
Yellow is the color of the mind, intellect, and optimism
 
Yellow is one of the happiest colors of the spectrum. It has an illuminating essence, it is fun, and it has some level of innocence resonating strongly with children.

Yellow is an upbeat and cheerful hue that is enlightening. It evokes pleasant feelings, captivating and charming with ease.
​

It’s an effective communicator and provides clarity. 


seven people holding up paintings they did in homage to Beverly Wilson's 2023 NVMC painting
Jessel Miller Class January 2023                  HOMAGE TO BEVERLY WILSON'S      Napa Valley Mustard Celebration Painting 
Napa Valley Mustard NVMC logo
© Napa Valley Mustard Celebration | ALL RIGHTS RESERVED
For more information, or to join NVMC as a vendor or sponsor, please email or call 707-287-3342  or 707-257-2350​

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