Napa Valley Mustard Celebration

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  • HOME
  • EVENTS CALENDAR
  • SHOP
    • PRINTS & PRODUCTS
  • LIST YOUR EVENT
  • BECOME A SPONSOR
  • AUCTION
  • ABOUT
  • NAPA VALLEY VIEWS
  • PRESS
    • NBC LOS ANGELES
    • WINE COUNTRY THIS WEEK
    • Mercury News
    • PRESS DEMOCRAT
    • Napa Valley Register
    • WINE COUNTRY THIS MONTH
    • Napa Valley Features
    • Napa Valley Register
    • Napa Valley Register - FEB 2023
    • Napa Life - JAN 2023
    • Napa Valley Register - JAN 2023
    • Napa Valley Register
    • StHelena.com
    • Napa Valley Life
    • NAPA LIFE
  • CONTACT
  • VISIT NAPA VALLEY
BECOME A NVMC SPONSOR
Sponsors at every level enjoy valuable exposure and engagement opportunities during the THREE-MONTH celebration.
  • ​BRAND EXPOSURE reaching hundreds of attendees, plus thousands online
  • COMMUNITY ENGAGEMENT aligning with Napa Valley's lifestyle, values, culture and vibrant economy
  • EXCLUSIVE ACCESS to VIP experiences, product placements and direct consumer interaction
TO BECOME A SPONSOR
Contact Jessel Miller
707-287-3342 or 707-257-2350 
[email protected]
2026 NVMC Sponsorship Information
File Size: 62470 kb
File Type: pdf
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Thank you for supporting the NVMC!
SPONSORSHIP LEVELS
COMMUNITY
​$500
• Logo placement on website & select materials
SILVER
​$2,500
• Logo placement on website & select materials
​
• Booth at all NVMC events
GOLD
​$5,000
• Prominent logo placement on festival signage

• Special recognition in press & marketing campaigns

• Exclusive VIP experiences
​
• Booth at all NVMC events
PLATINUM​$10,000
• Sponsorship with logo placement on all marketing materials

• VIP access & speaking opportunities - collaborate with Title Sponsor

• Social media promotions  and dedicated press features
​
• Booth at all NVMC events
TITLE SPONSORSHIP
​$70,000

​
Celebrate Napa Valley’s most iconic bloom—the mustard plant—with a weekend-long festival of wine, art, nature, and community. As the exclusive Title Sponsor, your brand will enjoy premium exposure, luxurious experiences, and alignment with Napa Valley’s most picturesque season.
SPONSORSHIP RECOGNITION & BRANDING

• Napa Valley Mustard Celebration Presented by [Sponsor Name]” on all official collateral.
• Prominent name/logo placement on festival entrance signage, stage backdrops, and step-and-repeat photo walls.
• Branded activation booth at all NVMC events and dedicated lounge at Finale Event at Copia
• Naming rights at the stage for the NVMC signature Mustard Receipt contest
• Presenting Sponsor for Celebrity Panel Judge at NVMC Finale Event at Copia
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FEATURED ON ALL FESTIVAL MATERIALS INCLUDING:

• Main banners throughout venue grounds and VIP areas
• Printed programs, maps, lanyards, volunteer shirts
• Branded wine glasses and event swag
• Website & Digital Promotion
Logo and hyperlink on festival website homepage and sponsor page:
• Featured in email marketing (minimum 4 campaigns, 15,000+ contacts)
• Inclusion in social media promotion (min. 6 posts across Instagram/Facebook)
MEDIA & PRESS EXPOSURE:
• Radio Advertising
• Inclusion in 2 weeks of promotional radio ads on top Local / Bay Area stations
• Live mentions during on-site radio broadcast with Wine Down Media
• Photo & Video Package for sponsor use (rights-cleared for promotional purposes
• Inclusion in press release as Title Sponsor distributed to local and regional media
• Interview or quote opportunity for sponsor representative
• Coverage in post-event media recap with photos
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HOSPITALITY & VIP EXPERIENCES:
• 2-night stay for 4 guests (2 rooms) at a premier Napa Valley resort (e.g. Silverado Resort or River Terrace Inn)
• 8 VIP All-Access Passes to Finale Event at Copia
• Includes access to VIP Lounge, catered tastings, private performances, and priority seating at Mustard Recipe Contest
• Exclusive sponsor-only in-the-vineyard luncheon with featured chef, vintner, and artists (up to 40 guests)
• Private mustard field tour and photo op with festival ambassador or artist-in-residence
MISSION STATEMENT
Join a remarkable time of year that honors mustard, wine, and the arts during one of Napa's most enchanting seasons.

Honoring this time of year, and the artists and photographers, wine makers and retailers, restaurants and accommodations throughout the Napa Valley from January through March is the goal of this new Napa Valley Mustard Celebration. It benefits everyone.

The Vines may be bare yet these bursting bright yellow flowers lights the way to a brilliant season of renewal and regrowth. The Napa Valley Mustard Celebration stimulates the economy and offers visitors and locals alike the opportunity to celebrate Nature's Perfect Balance and Grace.
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Napa Valley Mustard NVMC logo
©2025
For more information, or to join NVMC as a vendor or sponsor, please email or call 707-287-3342  or 707-257-2350​

LIST YOUR EVENT (​Password protected. Email [email protected] for password)